UGC Ads That Actually Convert
Creator-style ad content that does not look like an ad. Shot in batches, then tested against each other so you learn which hook actually sells.
Quoted in US dollars for every market. See all three tiers
Real numbers
What paid social has produced on one account
Three reporting screens: the full run on one account since March 2024, a single month from it, and a separate small-budget campaign that shows what these numbers look like at the other end of the scale.
One account · 22 Mar 2024 to 2 Aug 2025
Left and middle are the same account: the full run from 22 March 2024 to 2 August 2025, and one month within it (3 July to 1 August 2025). Right is a separate campaign, 26 December 2025 to 23 February 2026, where $99.72 produced 353,719 impressions, 346,822 video views and 152 conversions at $0.66 each. Account names removed.
What is included
Everything in the engagement
How it runs
Concepts
Angles, hooks and scripts agreed before anyone films.
Shoot
A batch produced in one go to keep cost per video low.
Test
Run, read the numbers, keep the winners.
Before you ask
The questions that come up on almost every UGC Ads call.
How many videos do I get?
A batch a month, tested against each other rather than delivered and forgotten. The exact count depends on how much shooting each concept needs. You get the number in writing before the batch starts.
Do you find the creators?
Yes. Briefed, shot and edited by us. You approve the concepts before anything is filmed.
Can you use my existing footage?
Often, yes, if it was shot for something else it can usually be recut into ad angles. Cheaper than a new batch and a fast way to test whether the format works for you at all.
What is a UGC ad?
An ad shot to look like a real person recommending a product rather than a brand advertising one. Filmed on a phone, unpolished on purpose, and judged on hook and closing line rather than production value.
How many UGC videos does a test need?
Three to five variants against the same offer, so the creative rather than the audience is the variable. One video is not a test, it is a guess with a budget attached.
Do you make UGC for overseas brands?
Yes, quoted in dollars. Creators are matched to the market you are selling into, not just the one we are in.
Get a UGC Ads plan
Twenty minutes. You leave with the plan and the numbers we would report against, whether or not you hire us.
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Read before you decide
Our writing on video and UGC
Related topics
Guides on UGC ads from our team
What Makes a UGC Ad Convert? Lessons From Real Campaigns
Why user-generated ads outperform polished commercials, the hook, the proof, the length, and the mistakes that make a UGC ad look like an ad.
GuideUGC Ad CTAs: Nine Closing Lines That Convert
Nine calls to action that work in UGC ads, where the CTA belongs in a 15 second video, and how to test closing lines without burning budget.
GuideShort-Form Video Editing: Winning the First Three Seconds
How to edit Reels, Shorts and TikToks that hold attention, hook construction, pacing, captions, aspect ratios and the export settings that keep quality.