Ecommerce
Launch Checklist

Working checkout and a tested payment method, honest shipping and return policies, product pages with real photographs and specifications, and a way for customers to contact a human. Everything else can be improved after launch.

Two to four weeks of focused work for a first store, most of it spent on product photography and writing product pages rather than on the site build itself.

It depends on your market and turnover, but decide before launch rather than after, because retrofitting tax onto published prices annoys customers and complicates your accounts.

Order confirmation and shipping notification emails, a returns process someone actually owns, and analytics installed before the first campaign runs. Without the last one you cannot tell which traffic paid for itself.