Shopify PakistanProfit Calculator

No marketplace commission, but Shopify Payments takes roughly 2.9% plus a fixed amount per transaction, and using an external gateway adds a further fee. Your real cost per sale is dominated by advertising, not platform fees.

Marketplaces charge a high fee but supply the traffic. On Shopify you pay for traffic yourself, so a store needs the same money spent on ads that Amazon takes in commission. The difference is you keep the customer.

As a rule of thumb, keep customer acquisition cost below one third of gross profit per order. Above that, growth needs repeat purchases to work, which means email and retention rather than more ad spend.

Yes, and for cash-on-delivery markets it is the most important field on this page. Return-to-origin rates of 20–35% are normal in Pakistan, and a store that ignores them will believe it is profitable while losing money on every batch.