Calculate campaign profit, cost per email, revenue per subscriber & compare to industry benchmarks
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Well-run lists routinely return several times their cost because the traffic is owned rather than rented, but the figure depends on list quality far more than on copy. A bought list returns nothing.
Open rates of 20–35% and click rates of 2–5% are typical for a healthy permission-based list. Apple privacy features inflate reported opens, so judge performance on clicks and revenue.
Weekly is sustainable for most businesses and enough to stay familiar without exhausting the list. Frequency matters less than having something worth sending.
Automated ones, welcome sequence, abandoned cart, post-purchase and win-back. They are written once and produce revenue for years, usually outperforming the campaign calendar per email sent.
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We run marketplace, SEO and paid media work for sellers and agencies in the US, UK and the Gulf. Send us the numbers this calculator gave you and we will tell you where the margin is hiding, and what it costs to fix.
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